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The most popular social media apps to grow my business

In today’s digitally connected world, social media has become a powerful tool for businesses to expand their reach, engage with customers, and drive growth. With millions of active users on a daily basis, platforms like TikTok, Instagram, Twitter, and LinkedIn offer tremendous opportunities to promote your brand, increase visibility, and connect with your target audience.

But with all the social media options you have to choose from, it may be difficult and overwhelming to figure out which platform will best support the growth of your business. In this blog, we will explore the popular social media apps listed above and hopefully help you discover which one will be most beneficial to your business. 


In recent years, TikTok has taken the social media world by storm with its short, engaging videos. While it is a platform that is accessible to people of all ages, it primarily appeals to a younger demographic, making it an ideal platform for businesses targeting Gen Z and millennial audiences. Industries such as fashion, beauty, food, fitness, and entertainment can thrive on TikTok. Examples of videos businesses within these industries can make are ‘get ready with me’s,’ cooking videos and fitness advice. These are just a few examples of videos that are very popular.  

To make the most of this platform, there are several different strategies you can use. Just one idea would be leveraging popular trends and challenges to engage with the TikTok community. Every few weeks new trends are introduced on people’s timelines, so in order to stay up to date and appear on people’s For You pages, the best thing you can do is use the trending hashtags and sounds to keep your videos relevant and seen by the most people.  


With over a billion monthly active users, Instagram offers a visually appealing platform to showcase products, build a brand persona, and foster a loyal customer base. Just like Tiktok, it caters to a wide range of industries, including fashion, lifestyle, travel, food, art, and e-commerce. But there are differences in the ways you can use Instagram to help grow your business. 

For one, through Instagram, you can create a visually cohesive and aesthetically pleasing Instagram feed that reflects your brand’s style. Having an Instagram page that displays your products in a way that appeals to potential customers is so important when it comes to helping your business succeed. 

Another effective way to utilize Instagram would be to incorporate relevant hashtags on your posts to expand your reach and engage with potential customers. When people are searching for something on Instagram, they will often type the word into the search bar, and all relevant accounts, or pictures with hashtags matching the search words will show up. If you want your business to show up when people type in something niche like ‘vintage black heels’ it would be in your best interest to start including such hashtags in your posts.


Twitter, known for its fast-paced nature and real-time conversations, is an effective platform for businesses looking to engage with their audience, build brand authority, and provide customer support. It suits industries such as news, technology, sports, and B2B services. 

Just like with Instagram, Twitter also uses hashtags, and by utilizing hashtags and participating in trending conversations, as a business, you will be able to expand your reach. By using hashtags, you will be able to reach audiences who are using the same or similar hashtags as you, and these people could be your future customers.

It is also a good idea to engage with your followers by responding to comments, mentions, and direct messages promptly. This will send a message to potential customers that you care about their opinions and satisfaction, and take the time to respond to them to let them know their comments matter to you.


LinkedIn is a professional networking platform that offers unique opportunities for businesses targeting a B2B audience, recruiters, freelancers, and thought leaders. It is particularly suitable for industries such as technology, finance, consulting, education, and recruitment. 

To leverage LinkedIn effectively, consider creating a compelling company page that highlights your brand’s mission, values, and expertise. When people click on your company page, they will know exactly what your company is, what you believe in and why you are the business they should hire. 

It is also beneficial to use LinkedIn’s publishing platform to share in-depth articles or blog posts. By having a channel where you can share your business’s content, you are able to let your audience see/read for themselves why you are the best at what you do.

Social media apps like TikTok, Instagram, Twitter, and LinkedIn provide incredible opportunities for businesses to grow, connect with their target audience, and increase brand visibility. By understanding the unique features and how to effectively utilize them, you will be able to determine which platforms best suit your business needs. 

At Brazen Bull Marketing, we have the knowledge and experience with these platforms to help you determine which one will help you attain whatever business goal you have.  Once we determine that, we can assist you in implementing the right strategies to maximize your business growth. If this sounds like something you may need help with, do not hesitate to contact us. We’re always happy to help.

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