Tag: marketing

Marketing Win/Marketing Fail: Blast from the Past

November 30, 2018

This week we take a dive into two comparably different campaigns from recent years. One, in many aspects, elicits a range of emotions, and in all fairness, it fills us with pride for mankind. Whereas...

Be Brazen: Lessons in Marketing from Pirates

September 20, 2018

One of our clients recently came to us with a clever idea. September 19 is International Talk Like a Pirate Day. The client, Vancouver-based law firm Acumen Law Corporation, thought why not use this...

Marketing Win/Marketing Fail: Augmented reality and Johnny Canuck

August 24, 2018

In our continuing blog exploring the good and bad of the marketing world, we look at a particularly interesting and effective use of technology; meanwhile we also see if any lessons can be learned from...

Marketing Win/Marketing Fail: Soap and ‘Woke-washing’

August 10, 2018

In this blog, we occasionally like to examine why two separate brands that take a similar approach to marketing have contrasting fortunes. This time, we will look at examples of how companies try to...

Marketing Win/Marketing Fail: Full of beans

July 27, 2018

From Hollywood A-listers to canned foodstuffs. There were lots of examples of successful and not-so-successful marketing to pick from for this instalment but two in particular caught our attention this...

Marketing Win/Marketing Fail: Russian Build-A-Bear

July 13, 2018

There’s nothing quite like an international sports tournament to boost your country’s profile. This week we take a look at how the World Cup has affected host nation Russia’s reputation. Also, there’s...