Tag: marketing

SEO has morphed and so should your business

A decade ago, good Search Engine Optimization was a bunch of keywords stuffed onto pages with the right title. These days you cannot fool Google by stuffing your site with keywords. The new key is genuine...

Marketing Win/Marketing Fail: Patagonia vs Starbucks

Today we take a look at a company using their influential means as a way to benefit the world, and we also take a read through a very confusing ad. Marketing Win: $10 Million to the Earth Patagonia...

Marketing Win/Marketing Fail: Blast from the Past

This week we take a dive into two comparably different campaigns from recent years. One, in many aspects, elicits a range of emotions, and in all fairness, it fills us with pride for mankind. Whereas...

Be Brazen: Lessons in Marketing from Pirates

One of our clients recently came to us with a clever idea. September 19 is International Talk Like a Pirate Day. The client, Vancouver-based law firm Acumen Law Corporation, thought why not use this...
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