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Tag: brands

Marketing Win/Marketing Fail: Soap and ‘Woke-washing’

August 10, 2018

In this blog, we occasionally like to examine why two separate brands that take a similar approach to marketing have contrasting fortunes. This time, we will look at examples of how companies try to...

Marketing Win/Marketing Fail: Full of beans

July 27, 2018

From Hollywood A-listers to canned foodstuffs. There were lots of examples of successful and not-so-successful marketing to pick from for this instalment but two in particular caught our attention this...

Marketing Win/Marketing Fail: Russian Build-A-Bear

July 13, 2018

There’s nothing quite like an international sports tournament to boost your country’s profile. This week we take a look at how the World Cup has affected host nation Russia’s reputation. Also, there’s...