Tag: brands

Pride week: marketing win/marketing fail

Marketing Win/Marketing Fail: Pride Edition

You may have noticed social media is awash with rainbows recently. It’s that time of the year when brands worldwide make their logos, photos and even products multi-coloured: Pride month. It’s remarkable...

SEO has morphed and so should your business

A decade ago, good Search Engine Optimization was a bunch of keywords stuffed onto pages with the right title. These days you cannot fool Google by stuffing your site with keywords. The new key is genuine...

Marketing Win/Marketing Fail: Blast from the Past

This week we take a dive into two comparably different campaigns from recent years. One, in many aspects, elicits a range of emotions, and in all fairness, it fills us with pride for mankind. Whereas...

Marketing Win/Marketing Fail: Full of beans

From Hollywood A-listers to canned foodstuffs. There were lots of examples of successful and not-so-successful marketing to pick from for this instalment but two in particular caught our attention this...
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