Tag: advertising

SEO has morphed and so should your business

A decade ago, good Search Engine Optimization was a bunch of keywords stuffed onto pages with the right title. These days you cannot fool Google by stuffing your site with keywords. The new key is genuine...

Marketing Win/Marketing Fail: Patagonia vs Starbucks

Today we take a look at a company using their influential means as a way to benefit the world, and we also take a read through a very confusing ad. Marketing Win: $10 Million to the Earth Patagonia...

Marketing Win/Marketing Fail: Blast from the Past

This week we take a dive into two comparably different campaigns from recent years. One, in many aspects, elicits a range of emotions, and in all fairness, it fills us with pride for mankind. Whereas...

Marketing Win/Marketing Fail: Full of beans

From Hollywood A-listers to canned foodstuffs. There were lots of examples of successful and not-so-successful marketing to pick from for this instalment but two in particular caught our attention this...

Law firms: How to stand out from the crowd

Brand distinction. It’s the white whale of marketing. But what is the best way to get your business to stand out from the crowd? If you’re serious about distinguishing your company from your competitors,...
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