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Platt and Associates – New Website

Platt and Associates is a consulting firm and professional training provider specializing in DUI and DWI litigation. Since it began in 2002, as Walden Platt and Associates, it has grown into the premiere...

SEO has morphed and so should your business

A decade ago, good Search Engine Optimization was a bunch of keywords stuffed onto pages with the right title. These days you cannot fool Google by stuffing your site with keywords. The new key is genuine...

Marketing Win/Marketing Fail: Patagonia vs Starbucks

Today we take a look at a company using their influential means as a way to benefit the world, and we also take a read through a very confusing ad. Marketing Win: $10 Million to the Earth Patagonia...

Marketing Win/Marketing Fail: Blast from the Past

This week we take a dive into two comparably different campaigns from recent years. One, in many aspects, elicits a range of emotions, and in all fairness, it fills us with pride for mankind. Whereas...

Be Brazen: Lessons in Marketing from Pirates

One of our clients recently came to us with a clever idea. September 19 is International Talk Like a Pirate Day. The client, Vancouver-based law firm Acumen Law Corporation, thought why not use this...